NARANGD CIDER 2025 SAMPLING CAMPAIGN

NARANGD CIDER 2025 SAMPLING CAMPAIGN

Sponsor Promotion Booth at PSY Drench Show and Incheon Pentaport Rock Festival

PROJECT DESCRIPTION

The Narangd Cider 2025 sampling campaign oversaw the space design of sponsor booths at the PSY Drench Show and Pentaport Rock Festival. We effectively designed graphics and structures for brand promotion and game spaces using Mongolian tents and mini trusses. We implemented space drafts for various operations, including a Narangd Cider chilling pool and game platforms. Notably, a large photo zone sculpture inspired by the actual can provided a special experience with transparent acrylic and carbonated bubbles, successfully strengthening brand identity.

Overview

Client: Dong-A Otsuka Year: 2025.06.27 – 2025.08.24 Venue: PSY Drench Show & Pentaport Rock Festival areas

Design

Space Design | Installation & Dismantling | Design | Production & Supervision

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