NARANGD CIDER 2025 SAMPLING CAMPAIGN
Sponsor Promotion Booth at PSY Drench Show and Incheon Pentaport Rock Festival
PROJECT DESCRIPTION
The Narangd Cider 2025 sampling campaign oversaw the space design of sponsor booths at the PSY Drench Show and Pentaport Rock Festival. We effectively designed graphics and structures for brand promotion and game spaces using Mongolian tents and mini trusses. We implemented space drafts for various operations, including a Narangd Cider chilling pool and game platforms. Notably, a large photo zone sculpture inspired by the actual can provided a special experience with transparent acrylic and carbonated bubbles, successfully strengthening brand identity.
Overview
Client: Dong-A Otsuka
Year: 2025.06.27 – 2025.08.24
Venue: PSY Drench Show & Pentaport Rock Festival areas
Design
Space Design | Installation & Dismantling | Design | Production & Supervision
