SUMADORI-BAR POP-UP in SEOUL
Planning and Operation of the First Overseas Launch of Japanese Beverage Brand 'SUMADORI BAR' (including Media Day)
PROJECT DESCRIPTION
At the Sumadori Bar pop-up, we showcased a two-story experience space design with an airport motif under the concept of 'A Journey to Discover Individuality.' We visualized the brand concept with photogenic elements like boarding ticket-themed exteriors, LED displays, and check-in counters. We connected the check-in zone on the 1st floor to the sky lounge on the 2nd floor to enhance the immersive experience of visitors.
Overview
Client: VIVE STUDIOS
Year: 2025.07.18 – 2025.07.31
Venue: 1-2F Cafe Marli, 47 Yeonmujang-gil, Seongdong-gu, Seoul
Design
Space Design | VMD | Installation & Dismantling | Design | Production & Supervision
