2025 HYBE MUSIC GROUP AUDITION POP-UP : WE BELIEVE IN YOU OFFLINE POP-UP STORE

We handled the space design for the HYBE Music Group audition pop-up store. We applied yellow translucent materials from the key visuals to represent the connection of the 8 labels and implemented steel materials for a futuristic feel. We designed a flow connecting MIL 2ND to MIL GALLERY using oval graphics to visually express flexibility and infinity. MIL GALLERY was zoned into 4 areas—message wall, tattoo zone, gacha space, and photo booth—providing an immersive brand experience.