i-dle (G) EXHIBITION

We produced a listening session space to celebrate the release of i-dle's album. The process of rebranding from '(G)I-DLE' to 'i-dle' was symbolically expressed as a farewell and a new start, using a funeral motif. Black-toned floor materials and furniture added a restrained weight to the space, while seating arranged like a funeral mass emphasized the concept. Curtains at the entrance increased immersion, while internal photo zones with new logos and coffin-shaped structures with landscaping visually conveyed the brand's narrative.