HARRY POTTER AND THE HALF-BLOOD PRINCE™ IN CONCERT

We configured the space so that the audience could immerse themselves in the Harry Potter world from the moment they entered. This included a dormitory-themed lobby, a main photo zone using official assets, and a Sejong Lounge designed as a Potions Lab concept. We also recreated Hogwarts portraits on the staircase walls and reflected the worldview in the photo booths and face painting. The MD shop focused on product exposure to attract fans.