LOTTERIA CHARACTER CAMPAIGN IN-STORE PROMOTIONS

We designed a unique photo booth where mysterious creatures carry out secret activities in hidden spaces by creating pillars and small doors using the same materials as existing Lotteria store walls. Opening a small door reveals a 'Dessert Factory' where 21 types of Terrien figurines steal and process fries, with kinetic devices and audio capturing the surprise when the door opens. These moments were automatically recorded as photos and videos to induce content spreading.