SAMSUNG NETWORKS IN-HOUSE POP-UP STORE

We planned and operated an in-house pop-up store for employees using Samsung Electronics Networks' brand characters 'Krala and Duruaumu.' Aiming to strengthen the sense of belonging and brand immersion among members of the Networks business unit, we built an interactive space that brought the characters' uniqueness to life. We achieved high employee participation and satisfaction through merchandise sales, photo zones, and brand experience programs.