SCRUB DADDY THE HYUNDAI POP-UP STORE

Sweet Scrub Shop' was a pop-up store that presented Scrub Daddy with a candy shop vibe. Cylindrical displays showing colorful sponges like candy and a candy tower-shaped central display stand visualized the brand's wit. The space was unified with orange, blue, and yellow key colors, while the floor used simple tile patterns for balance. Brand identity was delivered intuitively through character and product displays at the entrance.