TANGWANG 702-D POP-UP STORE

To improve Kangwon Land's image, we spatialized the brand's past, present, and future with a 'Coal Mine' concept on the 1st floor and a 'Wellness Resort' concept on the 2nd floor. The 1st floor used dark lighting and beam projections to realistically portray a coal mine and the 'Dorong Pond,' while the 2nd floor visualized the brand's vision through yoga zones and 'Shasta Daisy' floral objects.