NIKE X APRON RECORDS SEOUL POP-UP

To promote the collaboration collection between Nike and Apron Records, we created a space reflecting the collection's products and identity. The concept combines the barbershop formerly operated by Apron's Steven with the current Apron Recording Studio. We used a checkerboard floor, green barber chairs, and a large mirror-material razor blade sculpture. Wood-toned music props and mirrors with surrealistic images were used to capture the Apron Studio sensibility. For the opening party, we designed a DJ booth backwall with green colors and logos and also handled the VMD for the collection products.