Jay Park POP-UP STORE

To celebrate the release of artist Jay Park's R&B album, we designed a pop-up store space emphasizing his charm. Reflecting the album jacket concept, the space was divided into a sophisticated 'Jay Park' version on the 1st floor and a casual 'Jay Bum' version on the 2nd floor. The 1st floor highlighted a glamorous star mood using glossy black and white lighting, featuring a large LED and filmography archive wall. The 2nd floor recreated Jay Park's studio and included a casual goods VMD zone, allowing fans to naturally experience the artist's charm and providing a special, immersive experience of his various personas.