Christmas Roadtrip : ROUTE 199

We handled the space directing for a Christmas event celebrating the partnership between Kakao Mobility and Everland. To capture the racing mood of the Everland circuit, we developed a design emphasizing dynamic and raw images. We used scaffolding and steel fences as main materials to express the rough atmosphere of a parking lot, and straight lighting was arranged in various forms on structures to add dimensionality. Details were added to match each concept, ensuring racing programs and the space blended naturally. This provided visitors with an immersive racing-themed experience and maximized the energy of the space.