2024 KOREA OPEN WILSON BRAND BOOTH

The 2024 Korea Open Wilson brand booth, as an official sponsor of the WTA Korea Open, utilized Hanok design to connect Wilson Korea's brand identity with Korean tradition. We reinterpreted the 'Square (ㅁ)' shape of traditional Hanoks using container booths and roof tiles. Through storytelling using the cultural background of Chuseok, we provided a space where brand values and tradition could be experienced intuitively, delivering a familiar brand image to Korean customers.