BRAYE POP-UP STORE

Centering on BRAYE's slogan 'COOL WOMEN NEVER DIE,' we designed a space with a 'cool urban' concept that harmonizes with the brand's rough beauty identity. We used profiles and acrylic materials against a vintage red brick building to create a sophisticated urban image. The VMD design, inspired by French mood and modern chic, emphasized individuality, especially with a display method using chains. Visitors were able to fully experience the 'Cool Woman' sensibility through this space.