Samsung Life Insurance Bichumi Health Center

We were responsible for the space design of Samsung Life Insurance's Bichumi Health Center pop-up. Based on the character 'Bichumi,' which symbolizes health and happiness, we set a Joseon-era health center concept that melts the identity of a traditional pharmacy into a modern space. The exterior reinterpreted the traditional pharmacy feel with tiled eaves and stone-patterned wrapping, while the interior used wooden furniture and traditional patterns to help visitors naturally immerse themselves. By harmonizing tradition and modernity, we effectively conveyed the brand message and provided a friendly experience.