2024 GANGNAM DESIGN WEEK

We designed a street festival space tailored to the characteristics of Sinsa-dong Garosu-gil. Three zones were created with a retro concept to bring back memories of the 1980s-2000s. Zone 1 featured a 'Gangnam Video Room' and personal blogs to stimulate nostalgia, while Zone 2 added fun with a flashy Y2K-themed photo zone. Zone 3 consisted of experience programs such as classic arcade games, stationary shops, and bag-making workshops. Each zone was arranged for a natural flow, maximizing the immersion and enjoyment of the festival.