I.M POP-UP STORE ‘IMVITATION - on the low’

To celebrate the release of I.M's 3rd mini-album, we designed a pop-up store under the concept 'IMVITATION,' combining 'Invitation' and 'I.M.' We recreated I.M's studio and established a calm atmosphere with black and white tones, making fans feel as if they were invited into the artist's world. By using props reflecting the artist's taste and an FRP photo zone featuring I.M's symbol character, we provided a space for fans to experience I.M's worldview and emotionally connect with him.