BYULBYUL CHOONSIK POPUP STORE

At the ByulByul Choonsik pop-up, we designed spaces reflecting various themes such as Wizard Choonsik, Alien Choonsik, Homebody Choonsik, Chef Choonsik, and Red Carpet Choonsik. Each zone had unique features, like a fortune booth for Wizard Choonsik and a UFO photo zone for Alien Choonsik. A massive Choonsik balloon was installed for special photos. The themed goods were arranged through VMD so they could be seen at a glance, allowing customers to enjoy and have fun with the various versions of Choonsik.