WISH STATION

NCT WISH Debut Promotion Pop-up Store

PROJECT DESCRIPTION

The space design for 'NCT WISH Station' was based on the storytelling of being a destination for dreams and wishes. Reflecting bright, positive team colors and identity, it allowed fans to experience the brand intuitively. A large star sculpture was used as a message wall for fans, and the photo zone reminiscent of a train station waiting room provided an experiential journey into hope and wishes. It effectively delivered NCT WISH's identity and left fans with special memories.

Overview

Client: SM ENTERTAINMENT
Year: February 2024
Location: The Hyundai Seoul

Design

Visual Design | Space Design | Installation & Removal | Planning & Design | Fabrication & Supervision

WISH STATION | NCT WISH Debut Promotion Pop-up Store