WISH STATION
NCT WISH Debut Promotion Pop-up Store
PROJECT DESCRIPTION
The space design for 'NCT WISH Station' was based on the storytelling of being a destination for dreams and wishes. Reflecting bright, positive team colors and identity, it allowed fans to experience the brand intuitively. A large star sculpture was used as a message wall for fans, and the photo zone reminiscent of a train station waiting room provided an experiential journey into hope and wishes. It effectively delivered NCT WISH's identity and left fans with special memories.
Overview
Client: SM ENTERTAINMENT
Year: February 2024
Location: The Hyundai Seoul
Year: February 2024
Location: The Hyundai Seoul
Design
Visual Design | Space Design | Installation & Removal | Planning & Design | Fabrication & Supervision
