HANDOK INNOVATION SPACE

To celebrate Handok's 70th anniversary, we renewed the history room of the Handok Medical Museum in Eumseong. Reflecting Handok's CI and BI, we implemented an 'Archive LAB' concept using acrylic panels and metal materials, and recreated symbolic scenes from different eras with miniature models. We also placed past advertisements and posters on drawer-style panels in the product display section to encourage visitor participation, reborn as a space where the brand's value and vision can be felt.