Steel Troops W Pop-up Store

We designed an experiential pop-up store for the Channel A program <Steel Troops W>. Adding a sophisticated touch to a professional mercenary unit mood, we used camouflage nets and fences to emphasize a combat-ready, tense atmosphere. Black finishing materials with red points created a trendy yet vivid space. An experiential shooting zone, realistically implemented like a live-fire range, received a great response by providing visitors with intense immersion.