WEVERSE POP-UP STORE

To effectively deliver the album concepts and narratives of idol groups ILLIT and ENHYPEN, we designed the space in two phases. ILLIT's pop-up used a school concept for intimacy, with the exterior in ivory and green for the 'WITH' concept and the interior reflecting the 'TO' concept with a bright atmosphere. ENHYPEN's pop-up recreated music video spaces with a minimal white design and blue points, providing fans with a sophisticated and immersive environment.