RIIZE UP @SEOUL

2024 RIIZE Pop-up Store

PROJECT DESCRIPTION

We planned and designed RIIZE's first pop-up store, 'RIIZE UP.' Despite the small space, we implemented efficient layouts considering visitor flow and utilized the exterior for promotion, drawing a great response. The interior was designed with a street brand concept—kitsch and colorful—to highlight RIIZE's unique personality and charm.

Overview

Client: SM Ent. Year: 2024 Location: Hyundai Sinchon U-PLEX B2F

Design

Space Design | Visual Design