SALOMON ‘WELCOME BACK TO EARTH’

As a pop-up store for the Salomon 'WELCOME BACK TO EARTH' campaign, we exhibited the CROSS SPEED 3 model and apparel products embodying Salomon's sports style heritage. To commemorate the original color of Salomon's first trail shoe, the 'Speedcross 3', we highlighted the main product with red colors and volcanic rock decorations under the concept 'The Moment of Creation, Return to Essence.' Details were further enhanced by motifs of the brand's Quicklace system.