ASICS POP-UP STORE

An integrated brand category pop-up store for Asics, featuring Running, Tennis, and Sportstyle. Under the concept 'BEYOND STATION,' it expressed Asics' futuristic worldview of moving beyond time and space into a new world. To align with the concept, media art and AR filter exhibitions were used to increase audience immersion, and futuristic product displays and kiosks were developed for each brand line.