Bellygom Circus

Timed with the opening of 'Now in Myeongdong' by Lotte Duty Free, we conducted a Bellygom pop-up store. Utilizing a 4-story standalone building and its intense red exterior, we effectively created a visual reminiscent of a circus tent. We were responsible for the space design and construction of the 1st, 2nd, and 4th (rooftop) floors, creating a space that harmonized with Bellygom's pink color and attracted many visitors.