2024 PRO-SPECS POP-UP

Matching the characteristics of the 10KM finish (Yeouido) and HALF finish (Sangam), Yeouido used a pallet-based booth, and Sangam used a Mongolian tent with masked wooden walls. To emphasize the brand's intense image, we used black and white materials and colors focused on pictorial cuts. The space included a try-on zone for the new 'Hyper-Rush,' a photo zone to record the moment of completion, events for goods, and a rest area for marathoners.