ASICS GEL-KAYANO LEGACY POP-UP STORE

The 'Asics Gel-Kayano Legacy Pop-up' was an exhibition under the concept 'Designer's Desk,' expressing the actual methods and processes used by Gel-Kayano designers. It delivered the 30-year heritage and brand identity of Asics and the series, and promoted the model through SNS events and goods giveaways.