24BLACK

Black Desert and E-Mart 24 Collab Pop-up Store

PROJECT DESCRIPTION

24BLACK' was a luxury edition pop-up for E-Mart 24 based on the Black Desert worldview. We used the keyword 'Black' to plan the space and food, using 'Black Stones' to metaphorically represent the game world. Marble patterns and gold colors were used for a luxury mood, with convenience store products like gimbap and burgers displayed cleverly.

Overview

Client: emart24
Year: 2022
Location: E-Mart 24 Samcheong-dong 2F

Design

Space Design

24BLACK | Black Desert and E-Mart 24 Collab Pop-up Store