Jilju STREET
NCT 127 New Album ‘Jilju (2 Baddies)’ Launch Pop-up
PROJECT DESCRIPTION
We directed the 'Jilju STREET' pop-up at Seoul Forest Understand Avenue for NCT 127's 4th album. We painted a large logo on the outdoor ground and used scaffolding for the exterior facade. The interior featured steel structures, neons, graffiti, and signs to capture the album's concept and title track mood.
Overview
Client: SM Ent.
Year: 2022
Location: Understand Avenue
Year: 2022
Location: Understand Avenue
Design
Space Design