IN THE SOOP POP-UP STORE

‘IN THE SOOP POP-UP STORE’ is a HYBE Entertainment pop-up store featuring BTS and SEVENTEEN. Under the theme of 'Between Everyday Life and Rest,' we designed a forest-like pop-up space on the 1st floor of The Hyundai Seoul and built a marketing plan to deliver the brand identity. Green was used as the key color, and eco-friendly materials such as grass and wood were utilized. By creating eye-catching show windows and photo zones, we maximized the customer experience.