Urban Tech Market : Digging Sewoon

We handled the graphic design and space directing with the purpose of 'introducing products discovered in Sewoon Plaza.' Using actual images and graphic elements, we delivered the identity of 'digging' and 'excavation.' We expressed the concept intuitively with point colors for each category and typography, and improved the space's completeness through fixtures and VMD designed to match the characteristics of Sewoon Plaza as an urban manufacturing hub.