READY FOR SCHOOL?: THE PURE ROOM

We expressed the excitement of welcoming a new semester through the concept of 'Finding My Own Skincare Routine.' Moving away from a simple product display method, we built an active participatory structure where visitors explore the space according to assigned personas such as 'Sports Captain' or 'Human Vitamin.' Through store traffic optimized for each persona, we realized an experiential branding space where visitors could naturally immerse themselves in the brand's new semester suggestions.