SCRUB DADDY THE HYUNDAI POP-UP STORE

Sweet Scrub Shop' is a pop-up store that reinterprets Scrub Daddy in a candy shop mood. The key visuals inspired by the candy shop atmosphere and Scrub Daddy's hand-drawn packaging aimed to effectively express the identity of 'Sweet Scrub Shop.' The entire space maintained Scrub Daddy's existing colors, while applying new colors to the pop-up store's limited set packaging and lucky boxes to make them stand out visually. Posters and visual materials in the space were designed to emphasize the products while not losing the kitsch and cute concept.