SINSEOL MARKET REBRANDING PROJECT

We carried out a rebranding project to redefine the industrial identity of Sinseol General Market and integratedly implement market environment improvement and commercial district vitalization. Under the direction of 'Living Leather Street,' we defined stores, merchants, and customers as organic pieces and built a brand system with their connection and circulation as core concepts. We organized the structure and expansion possibilities of the market through branding-oriented initial planning, and based on this, we designed signage improvement, environment design, and program operation to lead to a single brand experience. It is an integrated rebranding case that expanded the market's assets into spatial experiences and operation strategies by applying graphic motifs and color systems that modernly reinterpreted leather as an industrial asset and integrating participatory elements.