SNOWMAN 1ST POP-UP

The SnowMan Seongsu pop-up store, themed 'Midwinter in Midsummer,' implemented a majestic winter atmosphere in the heart of Seongsu. We established a strong spatial concept with a 6M layered cave, large snowman sculptures, and white finishes, while creating something special with a kinetic sculpture at the entrance. The 'Favorite Zone' introduced members through snow displays, and the 'Oshi Zone' was designed as an exploration space emphasizing each member's color and charm. Indirect lighting and outfit displays highlighted member identities, and a glamorous infinity mirror photo zone provided memories. We planned trial spaces, photo booths, and message walls in the middle of the pop-up for fans to communicate and participate. We implemented SnowMan's elegant and majestic identity visually and spatially to increase fandom satisfaction and public interest.