SUMADORI-BAR POP-UP in SEOUL

At the 'Sumadori Bar Pop-up in Seoul,' we were in charge of the visual design with the theme 'A Journey to Find Myself' inspired by airports. Brand concepts were visualized with photogenic elements such as airplane ticket motif exteriors, LED displays, and conveyor belts, and consistency was implemented throughout the space using brand color gradations. We planned and produced participatory goods such as passport-type leaflets and carrier luggage tags to increase the immersive experience of visitors.