THE EVERLAND OF OZ POP-UP EVENT

Against the backdrop of 'Emerald City,' a reinterpretation of The Wizard of Oz, we planned an experiential booth linked with Everland characters. We enhanced visitor immersion by linking a large pinball game with an interactive OX quiz where the correct answers are visible only when wearing glasses, utilizing the principle of polarizing films. In particular, by renewing the graphics and directions in line with the seasonal flow from autumn to winter (X-mas Fantasy), we provided a continuous thematic experience that went beyond a one-off event.