UNICEF DAISY GARDEN IN MARSHVILLE

We directed the overall concept, program planning, and design for the UNICEF Korean Committee's regular donor recruitment campaign at the 2026 Goyang International Flower Festival. Through collaboration with the popular IP 'Dinotaeng,' we developed an approachable concept designed to engage visitors of all ages. Aligning with the festival's theme, we created a daisy-centric landscape and constructed a booth that enhanced brand awareness by incorporating UNICEF's signature blue. Furthermore, we designed a 3-step storytelling sticker rally—'Finding Seeds, Covering with Soil, Blooming Flowers'—to naturally introduce UNICEF's relief efforts and encourage donations.