Junior Employee DOUGURI Orientation

NCSOFT Character DOUGURI 2023 Pop-up Store

PROJECT DESCRIPTION

We managed the space configuration and operation of the second DOUGURI pop-up store under the concept of 'Junior Employee Orientation.' By allowing visitors to learn everything about DOUGURI's office work, from product planning to factory practice, we structured it so they could immerse themselves in DOUGURI's worldview, stimulating the fandom of both existing fans and general visitors.

Overview

Client: NCSOFT
Year: 2023
Location: COEX

Program

Photo Zone | Fan Distribution | On-site Experience Event | Voting | Lucky Draw | Goods Sales

Junior Employee DOUGURI Orientation | NCSOFT Character DOUGURI 2023 Pop-up Store