HWAHAE BEAUTY TRAVEL

The Hwahae 'Beauty Travel' pop-up store effectively implemented the process of 'finding the right ingredients for me' with an 'airport' concept. We offered an entry experience into 'Hwahae Airport' by staging the entrance as an airport gate and increased immersion with aircraft photo zones and airport lobby-style play zones. The customer journey followed airport procedures—security gates to a duty-free-style brand zone—using props like security gates and baggage claims to add realism.