ASICS POP-UP STORE ‘DAY OF CITY’

Asics 'Day of City' was designed with the message of maintaining a healthy body and mind in daily urban life. The space spanning from the 1st to 2nd floor visualizes a city track, using floor flow lines, metal, and stucco materials to capture an urban atmosphere. By visually expressing Asics' dynamic energy, we encouraged visitors to naturally experience a healthy lifestyle amidst the city's vitality. It delivered the essence of Asics, providing customers with a special day filled with vigor and energy.