CREPE CRASH Pop-up Cafe

CREPE CRASH Pop-up Cafe

Strawberry Crepe Cookie Character Launch Pop-up Store

PROJECT DESCRIPTION

To celebrate the launch of the new 'Strawberry Crepe Cookie' character in <Cookie Run: Kingdom>, we designed a pop-up store that emphasizes the character's charm. The cafe's exterior recreated the game world, making visitors feel as if they stepped into the game. The interior captured the sweet atmosphere of a strawberry crepe factory with pink and neon lighting, while a uniquely decorated secret lab provided a distinct experience. The table layout allowed visitors to immerse themselves in the game's worldview as if they were actual guests, bringing them closer to the character and game world.

Overview

Client: Studio Kingdom Year: April 2024 Location: Yeonmujang-gil, Seongsu, Seoul

Design

Space Design | VMD | Installation & Removal | Planning & Design | Fabrication & Supervision

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