CREPE CRASH Pop-up Cafe
Strawberry Crepe Cookie Character Launch Pop-up Store
PROJECT DESCRIPTION
To celebrate the launch of the new 'Strawberry Crepe Cookie' character in <Cookie Run: Kingdom>, we designed a pop-up store that emphasizes the character's charm. The cafe's exterior recreated the game world, making visitors feel as if they stepped into the game. The interior captured the sweet atmosphere of a strawberry crepe factory with pink and neon lighting, while a uniquely decorated secret lab provided a distinct experience. The table layout allowed visitors to immerse themselves in the game's worldview as if they were actual guests, bringing them closer to the character and game world.
Overview
Client: Studio Kingdom
Year: April 2024
Location: Yeonmujang-gil, Seongsu, Seoul
Design
Space Design | VMD | Installation & Removal | Planning & Design | Fabrication & Supervision
