Mizuno Monogram M The Hyundai Seoul Pop-up Store

The Mizuno Monogram M pop-up store set a pictorial model named 'Yuki' as its persona and designed the space like his room and studio. To naturally discover and experience products in Yuki's daily life, we placed furniture and props suitable for a living room, studio, hobby room, bathroom (fitting room), and kitchen (counter). The living room was an open structure for comfortable shoe fitting, and the studio reflected elements related to the 'Azuma knitting machine,' a specialty of Mizuno products, to convey the brand's history.